The Banfield Youth Advisory Board which consists of 36 generationZ participants from the community and around the country are kicking of their first meeting today. They will share their opinion and provide insights on key topics that can help shape the future of work at Banfield especially when the youth generation is the future. Thank you, our Chief People Officer, Stephanie Neuvirth, for your strategic vision and leadership, and thank you Jessica Van Dyke, SHRM-CP as well as all the HR team involved for driving such a truly original and forward-thinking initiative. #banfieldlife #marspetcare #innovation Banfield Pet Hospital
In several forums on digital transformations that I attended in the last two years, I would ask the panelists on whether they are incorporating Generation Z millennials into their product development strategy. In such forums you never get a yes or no answer and that is understandably ok, but the silence prior to saying anything makes it clear. It takes an effort to think about it when it should not be. Digital first or mobile first strategy should begin by clustering customers (and employees because they can influence your customers) by generation (silent gen, boomers, X, Y, and Z). Spend more research in determining differences in behavior toward your current or future products. The Z generation could ultimately drop your product altogether, so it important to maintain such outlook and strategize accordingly.
The corporate world should seriously embrace Generation Z into their workforce. Those born after 1997 are entering the workforce this year. Their approach in IT is to build applications with immediate real-world implications. Check what two GenZ engineers Nisha and Clarisse have to say at a HackerRank interview. Also two completely unrelated companies, BBVA Compass, a financial bank, and Skratch, a platform for teenagers, partnered together in Dallas to let teenagers use a mobile app to make money from community activities such as scooping ice cream at school fairs and teaching kids how to mix music like DJs. (Read more about it.)
Generation Z is on track to be the best educated and most diverse generation yet. (Check Pew Research article). 48% of them are racial or ethnic minorities and have similar liberal-leaning political as well as social views as Millennials (born between 1980–1995). (See Pew Research article.) However, similar to Nisha and Clarisse, Generation Z has its take on society and the workplace. SalesForce updated their blog post on “Millennials vs. Gen Z: How Are They Different?“. I quote from the article:
- More millennials than Gen Zers will pay extra for customer experience
- Gen Z sets a higher bar for expecting innovation from companies
- Gen Z is less likely than the millennial generation to trust companies — but can be swayed
- Gen Z is pragmatic; millennials are idealistic
- Gen Z focuses on saving money; millennials are more focused on the experience
- Millennials liked authenticity, but Gen Z takes it to a new level
- Gen Z prefers in-store shopping; millennials shop online
- Millennials cozy up to brands; Gen Z wants to be independently themselves
I recommend to check the SalesForce article since each of the bullets above is described in detail.
I think that for companies to be more successful in the digital world, it is essential that their products and services are not assuming all generation of customers (and employees) as one or as merely dividing in half between old vs. new. Having a clear understanding of the differences between millennial and post-millennials who is about to form the largest workforce can make a huge difference in not only companies’ bottom line but for the positive social change across the world. The latter is what all generations should be caring about except that Gen Z is actively caring more about it than everyone else.
I am showcasing today AI gadgets to Grade 8 midddle schoolers at Lamar Middle School (Lewisville ISD) next to my house. The students have a career fair event, and I hope to encourage future programmers to the field of technology. I am taking with me Amazon DeepLens and built-it-yourself Google AIY Voice. I plan to show them real time object classification with DeepLens/pretrained MXNet neural network followed by audio response to facial expression (smiling or frowning) with Google AIY/Raspberry Pi Zero/PiCamera. Hopefully it would do the trick and get students excited with AI just like us adults.
A common past/present/future dilemma in the professional space is what I learned from yesterday, which job is available today, and what to learn for tomorrow. It gets more complicated as career and family building kicks in, and even more stressful as a person’s age. If you can imagine Past, Present, and Future as building blocks stacked on top of each other, Future bottom, Present in the middle, and Past on top, and the height of each set equals the years of experience, things get interesting.
If you have been in the industry for a long time, the long years of experience make the Past blocks taller and heavier and put more weight on Present and Future underneath. The set of Future blocks tend to be less in quantity, and the set of blocks that stand or break the stack would be the Present set of blocks. Hence, things get fragile….
The converse when you are in young in the field, your set of Past building blocks are much less in size than the future ones; your Present blocks have a tougher situation. The first set of Past blocks would not have enough pressure over the Present blocks, and the Future blocks are numerous, and, subsequently, harder to pressure.
Either way, the Present blocks are in a sensitive situation – pressure or not pressure from Past blocks, and break or make the Future blocks. Furthermore, the middle set of blocks constantly form some kind of balance between Past and Future unless some external force or King Kong tumbles the whole stack apart.
So what do you do if you want to an instructive Past, a less fragile Present, and a healthy stack towards the Future?
I don’t think I have the right answer, but I have a personal one instead. We can’t change the number of blocks that we stack as our experience throughout our lives from past, present, and future, but we can influence its quality. Think of playing constructive-building Minecraft rather than destructive-style Fortnite. Which type of blocks do you want to build – gold, steel, wood, shiny, cracked? How do you want them stacked? Horizontally, vertically, or both? Do you want to build a castle or a fort or a pyramid? Do you want something that is a work of art or science or a hybrid? Do you want to spend a lot of time making every block perfect or have fun stacking things? The ideas can go on and on… Last, play Minecraft as your career building strategy. Stop wasting time destroying things as in Fornite.
Witnessing over 20,000 women in tech attendees at #GHC18, majority of those by pure observation seem to be in their early twenties, hence Generation Z (those born after 1998), filling all lecture rooms about IT & AI, occupying career fair booths, and consumed with technology, internet, and mobiles phone, are all strong indications that Generation Z is most crucial generation to think of. Whether it is the old or the new generation of businesses, Generation Z is consumers, producers, and employees of technologist today and pretty soon will be employers as well – that’s if they are not there already because they are entrepreneurs as well.
In the last couple of years, we witnessed many companies talking about digital transformation – mobile-first, cloud-first, and everything digital. The era of digital became popular in the last two decades mostly because of the rise of social media and mobile; all thanks to the Generation Y or millennials, those born in the early 80s, who use technology for everything. The enterprises that are trying to transform into digital are run by older generations, the X born from the early-mid 1960s to the early 1980s or the Boomers born before the X. It remains to be seen if digital transformation by enterprises run by Generation X or Boomers at a time when millennials are maturing in the field and the younger Generation Z are not taking over the workplace would force more subsequent business transformations or even bigger bangs! But we need not get carried away with this. What we need is a right amount of customer analytics, market studies with explicit delineation between generations (Boomers, X, Y, & Z) in the researches’ demographics, as well as products and services targeting generation Z consumers.
So if I want to go back to the title of this article, “X is not Y and is surely not Z”, I would ask any of prior-than-generation-Z readers and myself to: “as generations of A to Y” make sure that you think as Z because there is nothing after Z!