Simon Peyton Jones from Microsoft has 7 simple steps
1 Don’t wait: write.
2 Identify your key idea.
3 Tell one story.
4 Nail your contributions to the mast.
5 Related work: later.
6 Put your readers first.
7 Listen to your readers.
Check the article and talk at Microsoft Academic program.
Also Nando de Freitas, Ulrich Paquet, Stephan Gouws, Martin Arjovsky, and Kyunghyun provided their ideas at Deep Learning Indaba 2018 conference. Check their Slides.
Thanks to Sebastian Ruder awesome NLP newsletter for the material mentioned.